Resources

First-Time Craft Fair Exhibitor Tips

First-Time Craft Fair Exhibitor Tips

Danalynne Menegus 10/18/2018 0
8 Tips for First-Time Craft Fair Exhibitors: So you’ve signed up to exhibit at a craft fair for the first time. Congratulations! Planning your participation is exciting, but it’s also normal for first-timers to be a bit apprehensive. Not to worry, these tips will have you feeling like a pro before the show has even started. 1.  Be OrganizedExhibiting is an investment of time as well as money. Planning ahead will help you get the most out of your booth. Be cognizant of logistics: Is there special parking for vendors? Does the fair organizer provide any assistance for you to get your ...
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How To Improve Trade Show Results Through Marketing

How To Improve Trade Show Results Through Marketing

Danalynne Menegus 07/06/2018 0
Improving Your Trade Show Results Through Effective Event Marketing When you are planning your trade show strategy, it can be easy to focus purely on booth logistics. While it is important to make sure you have all the i’s dotted and t’s crossed (or forms filled out, shipping arranged, and staff organized), spending some additional time on marketing will help you ultimately improve results. Event marketing provides opportunities to extend your outreach and increase awareness through marketing before, during, and after the trade show. Here are a few ways you can add some marketing tacti...
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Five Steps to Select the Right Trade Shows

Five Steps to Select the Right Trade Shows

Danalynne Menegus 04/17/2018 0
Five Steps to Help You Select the Right Trade Shows for Your Business: Exhibiting at a trade show can be a great way to attract new customers, strengthen relationships with existing and prospective customers, and increase awareness of your company and your products. Trade shows also provide an opportunity for you to network with attendees and other exhibitors, and even investigate potential partnerships.  However, trying to decide which trade shows to participate in can be exhausting. Exhibiting isn’t cheap – and in addition to the money spent on the sponsorship and the booth, you have...
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6 Pricing Tips for Craft Fair Exhibitors

6 Pricing Tips for Craft Fair Exhibitors

Danalynne Menegus 02/14/2018 0
Six Easy Pricing Tips for Crafters It’s hard to put a price on your hard work. But even if you don’t need to make money from the goods you’ve created, it’s also important not to sell yourself – and your handiwork – short. These tips will help you set prices in a way that makes your customers feel like they are getting their money’s worth and gives you the right return on your investment. 1. Your Time is MoneyWhen you’re calculating your costs, make sure to include your time. We all know that time is valuable, so don’t underestimate it. Be sure to include the time you will be spending...
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7 Tips For Creating Eye-Catching Trade Show Graphics

7 Tips For Creating Eye-Catching Trade Show Graphics

Traci Browne 12/18/2017 0
Seven Simple Tips For Creating Trade Show Graphics: On a busy trade show floor, you have just a few seconds to capture a potential buyer’s attention as they pass by your booth. Well-designed graphics can be one of the best ways to immediately communicate why someone should take the time to stop and talk with you. Listed below are 7 simple tips to help you create great looking and effective trade show graphics: 1. Keep it brief - It’s tempting to use your booth signage to convey everything your company can do for a prospect. However, when it comes to booth graphics, less is more. Your s...
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What Are

What Are "COB" LEDs and Why Do They Matter?

Chistopher Rice 10/12/2017 0
What are Chip-on-Board (“COB”) LEDs?Chip-on-Board or "COB" refers to the mounting of a bare LED chip in direct contact with a substrate (such as silicon carbide or sapphire) to produce LED arrays. COB LEDs have a number of advantages over older LED technologies, such as Surface Mounted Device ("SMD") LEDs or Dual In-line Package ("DIP") LEDs. Most notably, COB technology allows for a much higher packing density of the LED array, or what light engineers refer to as improved "lumen density". For example, using COB LED technology on a 10mm x 10mm square array results in 38 times more LEDs compa...
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Lead Strategy For Trade Shows

Lead Strategy For Trade Shows

Traci Browne 08/08/2017 0
A No-Fail Lead Strategy for Trade Shows: Whether you are looking to expand your customer base geographically or via a new industry, trade shows are the perfect place to find great leads. Follow this no-fail strategy for identifying, collecting and following up on leads, and you are sure to blow away your competition. Identify Your Target MarketNot everyone at a trade show will be your ideal customer. Through the identification of the particular qualities of your ideal customer, you can formulate qualifying questions that will help you quickly determine if the person coming to your bo...
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5 Biggest Trade Show Mistakes

5 Biggest Trade Show Mistakes

Traci Browne 06/14/2017 0
Five Biggest Trade Show Mistakes Exhibitors Make: I’ve never met an exhibitor yet who says they are just going to show up at a trade show and who have every intention of just winging it. Even first-time exhibitors put a lot of thought into their presence at an expo and plan diligently for it. Despite good intentions, even veteran exhibitors make big mistakes that have a negative effect on their show budget or dilute their show results. The following is our top five biggest mistakes exhibitors make. 1. INSUFFICIENT STAFFING: The people staffing your booth at a trade show are your number...
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