Resources

5 Biggest Trade Show Mistakes

5 Biggest Trade Show Mistakes

Traci Browne 06/14/2017 0
Five Biggest Trade Show Mistakes Exhibitors Make I’ve never met an exhibitor yet who says they are just going to show up at a trade show and who have every intention of just winging it. Even first-time exhibitors put a lot of thought into their presence at an expo and plan diligently for it. Despite good intentions, even veteran exhibitors make big mistakes that have a negative effect on their show budget or dilute their show results. The following is our top five biggest mistakes exhibitors make. 1. INSUFFICIENT STAFFING: The people staffing your booth at a trade show are your number ...
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Summer Craft Fair Survival Tips

Summer Craft Fair Survival Tips

Traci Browne 05/05/2017 0
Ten Tips for Surviving Summer Outdoor Craft Fairs The weather is getting warmer and the days are getting longer, which means we are heading into outdoor craft show season. Here are our top ten summer craft fair tips to ensure you'll survive the summer season with ease! 1. Whirling Winds - When we think about outdoor art shows and craft fairs it is usually heat and rain we worry about. However, the wind can wreak havoc as well. Be sure to tie or weigh down everything in your tent—including your tent. If you can knock it over with your arm or hip, Mother Nature can knock it over with her...
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Designing A Craft Fair Display That Sells

Designing A Craft Fair Display That Sells

Traci Browne 03/23/2017 0
How To Design Your Craft Show Display To Attract Buyers Are you looking to up your display game at your next craft or art show? Read on to find out where successful artists get their inspiration and a few tips for designing your display and staging your booth. Craft and Art Show Display InspirationArtists and crafters often search Pinterest to spark ideas for creative displays. However, there are other excellent sources of inspiration readily available. Professional retail merchandisers work hard to lure people into a store and keep their interest piqued as they meander through the d...
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2017 Survey of Trade Show Electric Costs

2017 Survey of Trade Show Electric Costs

Chistopher Rice 02/17/2017 2
In 2014 we conducted our first survey of electric fees charged at the larger trade show venues in the United States (see results of this survey here). Due to popular request, we decided to update this survey for 2017. Just as before, we looked at all venues with at least 500,000 square feet of exhibit space, which translated into 32 convention centers. Not surprisingly, the cost of both electrical power and labor increased from their 2014 levels among nearly every venue surveyed (see 2017 survey below). Floor power alone is now averaging $157 per show for the lowest tier (typically 500 watts) ...
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Top Ten Trade Show Do's and Don'ts

Top Ten Trade Show Do's and Don'ts

Traci Browne 01/10/2017 0
Top Ten Trade Show Do's and Don’ts Exhibiting at Trade Shows and Expos can be a cost-effective way to generate leads and expand your market when done right. However, a few mistakes can lead to a very disappointing venture. Here are our top ten trade show do's and don’ts to help you avoid the pitfalls and steer you toward success.  Do This: 1. Read your exhibitor manual. Not only does your exhibitor manual have information on early bird discounts, but it also contains important rules and regulations that affect your booth design and setup. Read through the manual carefully and hig...
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7 Smart Ways To Save Money At Trade Shows

7 Smart Ways To Save Money At Trade Shows

Traci Browne 12/05/2016 0
7 Smart Ways To Save Money At Trade Shows Trade show exhibitors are always looking for ways to cut costs, but some money saving ideas can end up having an adverse impact on your overall trade show performance. You might think booking a room at a budget hotel a few miles from the convention center is a smart, money-saving move. However, while your staff is taxiing back and forth, your competition is grabbing breakfast with a potential customer at the headquarter hotel. The following are seven smart ways you can save money on your next trade show without sacrificing your effectiveness.  ...
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Why Does Shiny Stuff Sell?

Why Does Shiny Stuff Sell?

Chistopher Rice 10/27/2016 1
Why Shiny Stuff Sells and How Lighting Can Enhance This Phenomenon What do a diamond ring and a brand new car have in common? They’re both shiny and they’re both expensive. Those things are not coincidental, and retailers know it. Research has shown humans have a physical response to shiny surfaces or objects. Simply put, we can’t resist shiny things. Furthermore, objects that sparkle often convey a sense of quality and value. Next time you visit a high-end shopping mall, look around and you will notice every surface is gleaming. Envirosell Inc., a marketing firm for top fortune 500 compan...
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How to Select an Art Show or Craft Fair

How to Select an Art Show or Craft Fair

Traci Browne 09/30/2016 0
How To Select an Art Show Or Craft Fair That’s Right For You One of an artist or crafter’s biggest decisions is what festivals or fairs they should participate in. There are a variety of aspects you should consider beyond just the cost of an event. You want to know who attends, what those attendees are looking for, hidden expenses associated with exhibiting, as well as added benefits the organizers provide. The more research you do into a show, the better decision you can make. The most obvious advice to offer someone struggling with this decision is to attend the event before you show. Wh...
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