Resources

Know Before You You Go

Know Before You You Go

Danalynne Menegus 05/29/2019 0
Know Before You Go: Exhibit Rules & Regulations There’s nothing worse than arriving at an event only to find that you are not allowed to use the marketing materials that you spent so much time designing — and so much money producing. Often there is not enough time to come up with a good Plan B before the show opens, so you are left with a sub-par display. That’s why it’s important to review the show rules and regulations before you start designing your booth. Large conventions and trade shows are likely to follow the International Association for Exhibitions & Events (IAEE) Guidelines ...
Read More
Booth Staffing Tips for Small Businesses

Booth Staffing Tips for Small Businesses

Danalynne Menegus 01/09/2019 0
Five Trade Show Booth Staffing Tips for Small Businesses There is a saying that it takes months to win a customer but only seconds to lose them. Your booth graphics may look great, but chances are high that the first thing attendees will notice in your booth is your staff. If your employees are unprepared, you could lose people before they have even engaged with you. The following tips will help you prepare your staff for success. 1. Send the Right Number of StaffIt can be hard to determine how many staff to send to an event. While an overcrowded booth may make you look popular, if t...
Read More
First-Time Craft Fair Exhibitor Tips

First-Time Craft Fair Exhibitor Tips

Danalynne Menegus 10/18/2018 0
8 Tips for First-Time Craft Fair Exhibitors: So you’ve signed up to exhibit at a craft fair for the first time. Congratulations! Planning your participation is exciting, but it’s also normal for first-timers to be a bit apprehensive. Not to worry, these tips will have you feeling like a pro before the show has even started. 1.  Be OrganizedExhibiting is an investment of time as well as money. Planning ahead will help you get the most out of your booth. Be cognizant of logistics: Is there special parking for vendors? Does the fair organizer provide any assistance for you to get your ...
Read More
How To Improve Trade Show Results Through Marketing

How To Improve Trade Show Results Through Marketing

Danalynne Menegus 07/06/2018 0
Improving Your Trade Show Results Through Effective Event Marketing When you are planning your trade show strategy, it can be easy to focus purely on booth logistics. While it is important to make sure you have all the i’s dotted and t’s crossed (or forms filled out, shipping arranged, and staff organized), spending some additional time on marketing will help you ultimately improve results. Event marketing provides opportunities to extend your outreach and increase awareness through marketing before, during, and after the trade show. Here are a few ways you can add some marketing tacti...
Read More
Five Steps to Select the Right Trade Shows

Five Steps to Select the Right Trade Shows

Danalynne Menegus 04/17/2018 0
Five Steps to Help You Select the Right Trade Shows for Your Business: Exhibiting at a trade show can be a great way to attract new customers, strengthen relationships with existing and prospective customers, and increase awareness of your company and your products. Trade shows also provide an opportunity for you to network with attendees and other exhibitors, and even investigate potential partnerships.  However, trying to decide which trade shows to participate in can be exhausting. Exhibiting isn’t cheap – and in addition to the money spent on the sponsorship and the booth, you have...
Read More
6 Pricing Tips for Craft Fair Exhibitors

6 Pricing Tips for Craft Fair Exhibitors

Danalynne Menegus 02/14/2018 0
Six Easy Pricing Tips for Crafters It’s hard to put a price on your hard work. But even if you don’t need to make money from the goods you’ve created, it’s also important not to sell yourself – and your handiwork – short. These tips will help you set prices in a way that makes your customers feel like they are getting their money’s worth and gives you the right return on your investment. 1. Your Time is MoneyWhen you’re calculating your costs, make sure to include your time. We all know that time is valuable, so don’t underestimate it. Be sure to include the time you will be spending...
Read More
7 Tips For Creating Eye-Catching Trade Show Graphics

7 Tips For Creating Eye-Catching Trade Show Graphics

Traci Browne 12/18/2017 0
Seven Simple Tips For Creating Trade Show Graphics: On a busy trade show floor, you have just a few seconds to capture a potential buyer’s attention as they pass by your booth. Well-designed graphics can be one of the best ways to immediately communicate why someone should take the time to stop and talk with you. Listed below are 7 simple tips to help you create great looking and effective trade show graphics: 1. Keep it brief - It’s tempting to use your booth signage to convey everything your company can do for a prospect. However, when it comes to booth graphics, less is more. Your s...
Read More
What Are

What Are "COB" LEDs and Why Do They Matter?

Chistopher Rice 10/12/2017 0
What are Chip-on-Board (“COB”) LEDs?Chip-on-Board or "COB" refers to the mounting of a bare LED chip in direct contact with a substrate (such as silicon carbide or sapphire) to produce LED arrays. COB LEDs have a number of advantages over older LED technologies, such as Surface Mounted Device ("SMD") LEDs or Dual In-line Package ("DIP") LEDs. Most notably, COB technology allows for a much higher packing density of the LED array, or what light engineers refer to as improved "lumen density". For example, using COB LED technology on a 10mm x 10mm square array results in 38 times more LEDs compa...
Read More