Improving Your Trade Show Results Through Effective Event Marketing
When you are planning your trade show strategy, it can be easy to focus purely on booth logistics. While it is important to make sure you have all the i’s dotted and t’s crossed (or forms filled out, shipping arranged, and staff organized), spending some additional time on marketing will help you ultimately improve results.
Event marketing provides opportunities to extend your outreach and increase awareness through marketing before, during, and after the trade show. Here are a few ways you can add some marketing tacti...