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Trade Show Exhibition

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3 Ways To Increase Trade Show Booth Traffic

3 Ways To Increase Trade Show Booth Traffic

Danalynne Menegus 10/06/2019 7
3 Guaranteed Ways to Increase Traffic to Your Booth   I’ve been to many trade shows where people have complained about not getting enough visitors. Many rookie exhibitors assume that the show organizer will ensure good traffic flow throughout the hall — but people in the aisle doesn’t mean people stopping at your booth. While good show floor design, booth location and incentives like “hall crawls” can provide an advantage, attendees will stop at the booths that they find the most compelling. The onus is on you as the exhibitor to make your booth a “can’t miss” stop.   1. Let People Know Yo...
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Know Before You You Go

Know Before You You Go

Danalynne Menegus 05/29/2019 0
Know Before You Go: Exhibit Rules & Regulations   There’s nothing worse than arriving at an event only to find that you are not allowed to use the marketing materials that you spent so much time designing — and so much money producing. Often there is not enough time to come up with a good Plan B before the show opens, so you are left with a sub-par display.   That’s why it’s important to review the show rules and regulations before you start designing your booth. Large conventions and trade shows are likely to follow the International Association for Exhibitions & Events (IAEE) Guidelines ...
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Booth Staffing Tips for Small Businesses

Booth Staffing Tips for Small Businesses

Danalynne Menegus 01/09/2019 0
Five Trade Show Booth Staffing Tips for Small Businesses   There is a saying that it takes months to win a customer but only seconds to lose them. Your booth graphics may look great, but chances are high that the first thing attendees will notice in your booth is your staff. If your employees are unprepared, you could lose people before they have even engaged with you. The following tips will help you prepare your staff for success.   1. Send the Right Number of Staff It can be hard to determine how many staff to send to an event. While an overcrowded booth may make you look popular, if t...
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How To Improve Trade Show Results Through Marketing

How To Improve Trade Show Results Through Marketing

Danalynne Menegus 07/06/2018 0
Improving Your Trade Show Results Through Effective Event Marketing   When you are planning your trade show strategy, it can be easy to focus purely on booth logistics. While it is important to make sure you have all the i’s dotted and t’s crossed (or forms filled out, shipping arranged, and staff organized), spending some additional time on marketing will help you ultimately improve results.   Event marketing provides opportunities to extend your outreach and increase awareness through marketing before, during, and after the trade show. Here are a few ways you can add some marketing tacti...
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Five Steps to Select the Right Trade Shows

Five Steps to Select the Right Trade Shows

Danalynne Menegus 04/17/2018 0
Five Steps to Help You Select the Right Trade Shows for Your Business:   Exhibiting at a trade show can be a great way to attract new customers, strengthen relationships with existing and prospective customers, and increase awareness of your company and your products. Trade shows also provide an opportunity for you to network with attendees and other exhibitors, and even investigate potential partnerships.    However, trying to decide which trade shows to participate in can be exhausting. Exhibiting isn’t cheap – and in addition to the money spent on the sponsorship and the booth, you have...
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7 Tips For Creating Eye-Catching Trade Show Graphics

7 Tips For Creating Eye-Catching Trade Show Graphics

Traci Browne 12/18/2017 0
Seven Simple Tips For Creating Trade Show Graphics:   On a busy trade show floor, you have just a few seconds to capture a potential buyer’s attention as they pass by your booth. Well-designed graphics can be one of the best ways to immediately communicate why someone should take the time to stop and talk with you. Listed below are 7 simple tips to help you create great looking and effective trade show graphics:   1. Keep it brief - It’s tempting to use your booth signage to convey everything your company can do for a prospect. However, when it comes to booth graphics, less is more. Your s...
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2017 Survey of Trade Show Electric Costs

2017 Survey of Trade Show Electric Costs

Chistopher Rice 02/17/2017 4
In 2014 we conducted our first survey of electric fees charged at the larger trade show venues in the United States (see results of this survey here). Due to popular request, we decided to update this survey for 2017. Just as before, we looked at all venues with at least 500,000 square feet of exhibit space, which translated into 32 convention centers. Not surprisingly, the cost of both electrical power and labor increased from their 2014 levels among nearly every venue surveyed (see 2017 survey below). Floor power alone is now averaging $157 per show for the lowest tier (typically 500 watts) ...
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Top Ten Trade Show Do's and Don'ts

Top Ten Trade Show Do's and Don'ts

Traci Browne 01/10/2017 0
Top Ten Trade Show Do's and Don’ts   Exhibiting at Trade Shows and Expos can be a cost-effective way to generate leads and expand your market when done right. However, a few mistakes can lead to a very disappointing venture. Here are our top ten trade show do's and don’ts to help you avoid the pitfalls and steer you toward success.     Do This:   1. Read your exhibitor manual. Not only does your exhibitor manual have information on early bird discounts, but it also contains important rules and regulations that affect your booth design and setup. Read through the manual carefully and hig...
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7 Smart Ways To Save Money At Trade Shows

7 Smart Ways To Save Money At Trade Shows

Traci Browne 12/05/2016 0
7 Smart Ways To Save Money At Trade Shows   Trade show exhibitors are always looking for ways to cut costs, but some money saving ideas can end up having an adverse impact on your overall trade show performance. You might think booking a room at a budget hotel a few miles from the convention center is a smart, money-saving move. However, while your staff is taxiing back and forth, your competition is grabbing breakfast with a potential customer at the headquarter hotel. The following are seven smart ways you can save money on your next trade show without sacrificing your effectiveness.    ...
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Why Does Shiny Stuff Sell?

Why Does Shiny Stuff Sell?

Chistopher Rice 10/27/2016 1
Why Shiny Stuff Sells and How Lighting Can Enhance This Phenomenon   What do a diamond ring and a brand new car have in common? They’re both shiny and they’re both expensive. Those things are not coincidental, and retailers know it. Research has shown humans have a physical response to shiny surfaces or objects. Simply put, we can’t resist shiny things. Furthermore, objects that sparkle often convey a sense of quality and value. Next time you visit a high-end shopping mall, look around and you will notice every surface is gleaming. Envirosell Inc., a marketing firm for top fortune 500 compan...
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