Resources

How To Stand Out From The Competition At Your Next Trade Show

How To Stand Out From The Competition At Your Next Trade Show

Traci Browne 07/22/2016 1
5 Ways Small Businesses Can Stand Out From The Competition: You are pumped and excited about exhibiting at your industry’s national trade show. You are going to have access to potential buyers whom you might otherwise never get in front of. Then, you look at the trade show floor map and your heart sinks. You think, is that really my tiny little space way in the back of the hall? You’ve got a 10’ x 10’ or 10’ x 20’ space while your big competitor’s space takes up 600 square feet and is sitting front and center. Not only do they have a giant space in a prime location, but they also have ...
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Why Competition At A Trade Show Is A Good Thing

Why Competition At A Trade Show Is A Good Thing

Traci Browne 07/05/2016 0
Yes, Trade Show Competition Can Be A Good Thing! It may seem counter-intuitive, but exhibiting at trade shows or expos where all your competition has also set up shop is smart marketing. The fact a show is attended by your competitors means the right buyers are going to be there. The presence of your competition is your barometer for determining if a show will add value or if it will be a flop. The fact that you can do some competitive research while you are there is icing on the cake. Finding Your BuyersIf you come across a show that seems at first glance to be a good fit, and then ...
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How Much Should I Budget For a Trade Show?

How Much Should I Budget For a Trade Show?

Traci Browne 06/14/2016 0
 How much to budget for a trade show...and easy ways to save: When you are thinking about adding trade show exhibiting to your marketing mix, you often wonder how much that investment is going to cost you. A general rule of thumb is to take the cost of your exhibit space and multiply that times three. For example, if a 10’ x 10’ space at the National Association of Widget Manufacturing trade show costs $21 per square foot your cost for exhibit space will be $2100. For budget purposes, multiply that number by three and you are looking at a $6300 total investment for that show. How do ...
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Survey of Trade Show Electric Fees

Survey of Trade Show Electric Fees

Chistopher Rice 05/23/2016 2
In 2014 we conducted a survey of electric fees charged at the larger trade show venues in the United States (see results of this survey below). We looked at all venues with at least 500,000 square feet of exhibit space, which translated into 32 convention centers. If you've never exhibited at a trade show, the high costs will likely surprise you. For example, floor power alone averaged $148 per show for the lowest tier (typically 500 watts) of service! And this figure does not include electric labor, which averaged nearly $100 per hour extra!!! So if you're planning to add or move an outlet, r...
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